IU Media School

Supporting Decisions at the IU Media School

Read how the administrators at the Indiana University Media School are leveraging the power of AM360 to measure the success of their strategic initiatives


Scott Feickert is the director of administration and strategic initiatives for the Media School. One of his primary responsibilities is to collect, synthesize, analyze, and present data (both quantitative and qualitative) to guide strategic planning, resource allocation, and policy setting, and to assess the resulting outcomes.


Throughout each term, Scott monitors and analyzes student headcounts, course enrollments, and other key metrics. He must understand not only what’s happening in the Media School, but also how the trends in the Media School compare to those of other responsibility centers and campus as a whole. Conducting these analyses used to mean writing and running multiple custom inquiries.


AM360 allows Scott to quickly view core metrics and tweak them in ways most relevant to the questions being asked. Sometimes that gives him all the information he needs. Other times, it’s a jumping-off point to delve into the data at a more granular level by running his own queries.


Because of AM360, more stakeholders are looking at and actively exploring the data. This has meant that discussions of data are replacing presentations of data.


In my view, the single biggest value of AM360 is giving stakeholders across IU a common frame of reference. It’s also helpful to be able to customize data views instantly while talking through a question with others, and to have those data presented in a format that’s accessible to everyone.  

- Scott Feickert, Director of Administration & Strategic Initiatives, Media School

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